Strategic Design for Service-Based Women Ready to Scale Into High-Ticket Clients
You're past the DIY phase. You've outgrown the templated site and the logo you threw together to get started — and you know your next level of clients won't take you seriously until your brand catches up to the work you actually do. A strategically designed brand and website take over the job of convincing, positioning, and selling for you, so the right clients arrive already sure you're worth the investment.
As a brand and web designer for scaling service providers, I build the brand that gets you seen — and booked.
I work with coaches, strategists, consultants, VAs, and OBMs who are done DIYing their online presence and ready for it to actually perform. You didn’t build your expertise to be undersold by a brand that doesn’t reflect it. Every brand and website I create is built to do the heavy lifting — establishing your authority, building trust, and moving high-ticket clients toward “yes” — so you can stay focused on the work while your brand handles the introduction.
Brand & Logo Design Package
A DIY logo and a few brand colors can only take you so far — and right now, they may be quietly telling high-ticket clients you're not quite ready for them. This package gives you a cohesive, strategic brand identity — logo, color palette, and full brand system — built to signal expertise the moment someone finds you, so your visuals finally match the level of client you're ready to attract.
The Details
A strategic brand and logo design experience that turns the heart of your business into a visual identity clients trust on sight. Rather than a logo made in isolation, every element — mark, palette, typography — is built around how you want high-ticket clients to perceive you, so your brand starts doing the work of positioning you before you say a word.
Who It's For
Made for service-based women — coaches, strategists, consultants, VAs, and OBMs — who are ready to retire the DIY logo and step into a brand that reflects the level they’re scaling toward.
Choose this if you:
✳︎ Have outgrown a Canva logo or a brand that no longer feels like “you”
✳︎ Want a cohesive visual identity before investing in a new website
✳︎ Are building toward high-ticket offers and need your first impression to match
✳︎ Want a brand foundation strong enough to build a custom website on later
What's Included
✳︎ Brand discovery + strategy session
✳︎ Primary logo + logo suite (submark, icon)
✳︎ Color palette + typography curation
✳︎ Brand board / style guide PDF
✳︎ Brand Guidelines Packet
✳︎ 3 rounds of revisions
✳︎ Delivered in 3-4 weeks
The One-Page Wonder Package
If you're early in building your business and don't need a full site yet, you still need something better than a DIY page. This package gives you one beautifully designed, high-converting page that clearly communicates who you help, how, and why you're the right choice — so you have a professional home to send high-ticket prospects to while you keep growing.
The Details
A beautifully designed, single-page website built to do the job of a full site without the overwhelm — clearly communicating who you help, how, and why you’re worth choosing. It’s a strategic first home for your brand: polished enough to send high-ticket prospects to, simple enough to launch without months of back-and-forth.
Who It's For
Made for service-based women who are early in establishing their business, or who need a professional home online now — without committing to a full multi-page build yet.
Choose this if you:
✳︎ Need a credible, high-converting online presence without a large site to manage
✳︎ Want a page you can confidently send to prospects and referral partners
✳︎ Are focused on getting booked, not maintaining a complex website
✳︎ Plan to grow into a full custom site later, once your business scales further
What's Included
✳︎ Strategic messaging + page structure planning
✳︎ Custom one-page Squarespace design
✳︎ Mobile-optimized layout
✳︎ Foundational On-Page SEO Setup
✳︎ Unlimited Revisions (Final Week)
✳︎ Delivered in 3 weeks
Custom Web Design Package
Eligibility note: This package is reserved for brands with a fully developed visual identity already in place — a complete brand system, not just a logo or a few colors. Your website can only sell as powerfully as the brand behind it, so if you haven’t fully developed your brand yet, start with the Branding & Web Design Experience below to build both together.
The Details
A fully custom, multi-page website built to work as your most consistent salesperson — engaging, convincing, and converting around the clock. Because your brand identity is already established, every page is designed to carry that positioning forward, turning your existing brand equity into a website that closes high-ticket clients before they ever get on a call with you.
Who It's For
Made for service-based women who already have a strong, cohesive brand identity and are ready for a website built to match it — and sell at that level.
Choose this if you:
✳︎ Already have a complete, strategic brand identity you love
✳︎ Are ready to move past a templated or outdated website
✳︎ Want a multi-page site built around a strategic client journey, not just pretty pages
✳︎ Need your website to actively convert high-ticket prospects, not just display information
What's Included
✳︎ Strategic site map + user journey planning
✳︎ Custom multi-page Squarespace design (5 pages)
✳︎ Mobile-optimized, on-brand design throughout
✳︎ SEO strategy + setup
✳︎ Unlimited Revisions (Final Week)
✳︎ Delivered in 4 weeks
THE SIGNATURE EXPERIENCE
Save when you bundle brand + website
The Details
Your brand and your website, built together as one cohesive system — so nothing feels disconnected and nothing is left to guesswork. This is the most seamless path to a brand that looks, and performs, like the high-ticket business you’re scaling into: strategic identity and custom website designed in tandem, at a better combined investment than booking each separately.
Who It's For
Made for service-based women who are ready to build their brand and website at the same time — without piecing it together in stages.
Choose this if you:
✳︎ Don’t yet have a complete brand identity, and want it built to match your new website from day one
✳︎ Want a brand and website that feel completely unified, not stitched together
✳︎ Are entering a next-level chapter and want the full experience handled in one collaboration
✳︎ Value a streamlined process over managing two separate projects
What's Included
✳︎ Everything in the Brand & Logo Design Package (identity, logo suite, brand board)
✳︎ Custom multi-page Squarespace website design (5 pages)
✳︎ Strategic site map + user journey planning
✳︎ SEO strategy + setup
✳︎ Unlimited Revisions (Final Week)
✳︎ Delivered in 4-6 weeks
À La Carte Add-On Menu
AI BRANDED PHOTOSHOOT
Stock images can make your website feel generic, or worse, forgettable. Instead, I'll create a custom AI branded photoshoot styled to your brand's colors, tone, and energy — giving you a bank of on-brand imagery that looks like it was shot for you, without the time or cost of a traditional shoot.
SOCIAL MEDIA TEMPLATES
Custom social media templates built to match your brand identity, so every post reinforces the authority your website is already building — without you having to design something new every time you show up online.
BRAND COLLATERALS
Business cards, stamps, stickers, packaging, letterheads, brochures, and more — every physical touchpoint designed to carry your brand as intentionally as your website does, so your business feels just as elevated offline as it looks online.
Payment Plan
Secure Your Spot : 33% Deposit – Lock in your project and get started!
Midway Checkpoint: 33% Due – Pay once we hit major milestones.
Project Completion: 34% Final – Complete your payment before launch day.
For clients choosing the payment plan option, a 10% convenience fee will be added to your package. This helps us offer flexible payment options while keeping everything running smoothly.
One Payment
No Extra Fees: Save with no additional payment plan charges or interest, giving you full control over your investment.
Simplified Process: With one upfront payment, your project kicks off without delay, allowing for a smoother, more focused collaboration.
Full Ownership & Peace of Mind: Enjoy the peace of mind knowing your investment is complete, with no further obligations or follow-ups. Focus on growing your business without payment concerns.
FAQ
ANSWERS to YOUR QUESTIONS
How long is your waiting list?
I intentionally keep my roster small — usually just 1–2 clients at a time — so every project gets the strategic attention and white-glove experience a high-ticket brand deserves. That focus is also what makes the results possible: rushed work doesn’t build brands that sell for you.
Because of that, spots fill quickly. When you apply, I’ll review your project and share the next available start date that fits your timeline.
If you’re ready to elevate your brand and website, apply early. It’s the best way to secure a spot before the calendar fills.
How long does the process take for branding and/or web design?
For branding, the process typically takes 3 weeks. This includes all phases from discovery and direction to final delivery of your brand assets.
For web design, the timeline is also 3 weeks, during which I handle everything from strategy and design to development, SEO, and launch support.
If you choose to bundle branding and web design, the combined process can be streamlined and completed in 5 weeks, ensuring both elements are cohesive and aligned to create a polished, impactful online presence.
How does payment work for your services?
Yes! we offer a payment structure to make the process straightforward and manageable:
- Initial Deposit: A non-refundable deposit of 33% is required upfront to secure your booking and begin the project.
- Midway Payment: 33% is due midway through the project, once we’ve reached a significant milestone, such as the design approval.
- Final Payment: The remaining 34% is due before delivering the final files or launching your website.
This structure ensures a smooth workflow and mutual commitment throughout the process.
Can I make changes to the design after the project is completed?
Yes, you can! Once your project is completed, you’ll receive all necessary files and access to your website, giving you the flexibility to make updates as needed. I also include a training session to help you feel confident managing your site, whether it’s adding new content or making minor adjustments.
If you need significant changes or additional features down the line, I’m happy to offer custom service packages tailored to your needs.
Will I own the rights to my logo and brand assets?
Absolutely! Once the project is complete and the final payment is made, you will have full ownership of your logo and brand assets. This includes all the files and deliverables provided to you.
I also provide a brand guidelines document to ensure you can use your assets effectively and consistently. The only exception is licensed items, such as fonts, which may need to be purchased separately for your exclusive use. Don’t worry—I’ll guide you through this process to make it seamless!
Do you offer brand refreshes for existing businesses?
Yes, I do! If you’re an existing business looking to refine your brand, I offer brand refresh services tailored to elevate your current identity while maintaining its core essence. Whether you need an updated logo, refreshed color palette, or a full redesign, we’ll work together to create a cohesive look that aligns with your business’s growth and vision.
I also provide a brand guidelines document to ensure you can use your assets effectively and consistently. The only exception is licensed items, such as fonts, which may need to be purchased separately for your exclusive use. Don’t worry—I’ll guide you through this process to make it seamless!
I already have my branding — do you offer website design only?
If you have a thorough, strategic brand identity that you love, I’ll happily consider working within it to build an equally powerful website around it.
That said, a color palette and a couple of Canva fonts aren’t a brand identity — they’re a starting point. Without a complete strategic foundation behind it, even a beautifully designed website has nothing solid to stand on, and it won’t carry the authority high-ticket clients are looking for. If that’s where you’re at, I recommend we build your brand identity first, so your website has a strong, cohesive foundation to work from — and the two can do their job together.
Do I need to have my domain and hosting set up before the project starts?
Not necessarily! If you already have a domain and hosting, that’s great—you’re one step ahead. However, if you don’t, I can guide you through the process of selecting and setting up the best options for your needs before we begin. Ensuring everything is properly set up is part of my commitment to making this process seamless for you.
Can you redesign my existing website, or do you only create new ones?
Yes, I can absolutely redesign your existing website! Whether you need a complete overhaul or just some fresh updates to align with your brand, I’ll work with you to transform your current site into one that truly reflects your vision and meets your business goals.
What platform do you build websites in?
I build custom websites in Squarespace — a beautiful, all-in-one platform that gives you far more than just a good-looking site. Your email marketing, eCommerce, memberships, and events can all live in the same place, so your brand and your tools work together instead of living in five different tabs. It’s also genuinely user-friendly, which means once your site is live, you’re not locked out of your own business — you can make simple updates yourself with ease.
Can you add e-commerce functionality if I want to sell products or services?
Yes, I can integrate e-commerce functionality into your website! Whether you’re selling physical products, digital downloads, or services, I’ll set up a user-friendly online store tailored to your needs. This includes secure payment gateways, inventory management, and a seamless shopping experience for your customers. Please note that there is an additional fee for any add-on pages. For details on the pages already included in your package and information about add-on options, please refer to the package details section.
Will my website be optimized for mobile devices?
Yes, your website will be fully optimized for mobile devices. I ensure that all websites are responsive and provide a seamless user experience across all screen sizes, from smartphones to tablets and desktops.
